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Never were lawyers marketed towards one particular interest. What the law states firms wanted you to definitely think that their attorneys could do all of it. You did not have car wreck lawyers, insurance law firms, and so on. Although law firm marketing did show some specialization, usually it was pretty broad-based. That is no longer the case.

Now there is law firm marketing targeted specifically towards car accidents, DUIs, slip and fall accidents, and Los Angeles bail bond. Through selective law firm marketing, the firms hope that they’ll gain clients with this specific problem.Increasingly more, niche internet marketing is the key. This isn’t just the case in law firm marketing, but in nearly every sector. The thing is, society has fragmented. There are more subcultures than ever before, and each of these has its own unique interests