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If you send out an email to a person or a company their software will check to see if the email came from one of many blacklisted spam sites. If it does then it will go into the spam directory or even be automatically deleted. If it’s not from a know spam IP address then a good email blacklist will check the content of the email and decide if it’s spam or a legitimate email.

If you are doing web based email marketing you need to make sure that your emails aren’t being filtered by any email blacklist. You can do an email blacklist test for every email you send and this is one of the email marketing best practices. Good email broadcast software can easily track whether your emails are being labeled spam and help you take steps to prevent it from happening.

Developing a personal relationship with the people on your list will lead to many more sales than just sending auto responder impersonal emails. If you can build relationships you can outsell other with lists 5 times larger than yours. If you want to make the most money developing relationships will be another of your email marketing best practices.

It’s safe to say that email marketing is a very powerful tool if you use it correctly. Make double sure your emails aren’t filtered as spam. You will always use a few to the spam filters people use but by avoiding certain words like free or discount can help.