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Think about how you would write a formal research paper in college and how you talk to your friends; copy will read like that latter and never the former. That’s right, by simply writing like you’re talking to a friend or trying to convince your brother about something, you’ll take away the biggest hurdle and that is how to write. Obviously the way you communicate with your audience will make all the difference in the world, so be informal if that is what your niche market expects. It all depends, too, on your format because a very long article will probably require a little more intelligent sounding copy. Never begin writing until you have completed your research and know how you want to tackle the project. When you start writing like you’re talking to someone close, you’ll automatically organize your thoughts and your content will be ready in no time. Before you attempt any piece of copy, even if it is something short, always put your thoughts down in outline form and refine it before starting the first draft. This is a practice that will help you immensely when it comes to create a good copy that goes with the flow. In a way, you’re simply creating a skeleton of your copy so that later on you can put the ‘meat’ in the right places. Since you are new, presumably, then it is smart to take advantage of any form of leverage which is what the outline represents. We suggest writing everything out in great details at first, and then you can relax a bit once you have more confidence. Do not write a thing until you have performed your research and are satisfied with what you have.

It is critical to good copy that you understand what action you want people to take, and if you do not know then find out. If it helps, make an outline based on this and then write to that until you are happy with it. What is your goal with the writing? You have to ask your self a lot of questions as part of the research aspect. The performance of your copy will be determined by all the upfront work you put into it even before you type a single word. People really can get easily confused when they are reading online, and it is your job to prevent that from happening. You know that this will take some time, and there is nothing you can do about it unless you hire a freelance copywriter.