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Keywords are very important where web video marketing on the internet is involved. Keywords and keyword phrases play a key role in ensuring that people get to a particular website or offer. There is however a catch involved; the phrases have to be unique and for this – one will have to spend much time looking for the right phrases. The right keyword phrase is what you base the web video marketing campaign around. When dealing with search terms, it is also important that one employs much patience and flexibility because they change within a short time. In web video marketing it is important to be adaptable to this changing information. The marketer should however not be afraid of the challenges that this may meean because for a website or offer to be effective on the internet it needs to get peoples attention.it The video elements of the web video marketing campaign needs to be such that it can quickly grab traffic.