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The internet marketers analogy

There are rams, wolves, goats and sheep. Let’s take the wolves first. They don’t really care about their customer. Wolves care about their customers billfold or purse and how to extract as much cash as possible from it. They will say, do or promise just about anything to get someone to hit the order button. The rams are on the same page with the wolves, the only real difference is they are in positions of power. For instance a moderator at a popular IM forum or a speaker at a major IM event. And the rams are in a position to defend the wolves from any threats, and they do so effectively.