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Telemarketing Services must be applied in a market driven company because all thinking and actions of a market-driven company for this services will start in a complete understanding through the actual setting that emerge the needs of each clients or market segments.

Based on my actual study, Telemarketing Services must apply side by side competition in order to discover the relative strengths and weaknesses in each market segment versus the main competitor. The purpose of this is to have their existing capabilities that revised the market requirements in order to make changes that are necessary to serve attractive market segments.

The Telemarketing Services must utilized cross-functional business that has profit responsibility in order to ensure all the key priorities and decisions must be synchronized in order to serve market needs and never encounter mistakes.